NYC Taxi

creative direction | art direction

NYC Taxis are an iconic representation of New York City, and many are driven by drivers that know NYC like the back of their hand. With the rise of Uber and Lyft, yellow cabs have taken a huge hit. This campaign's goal was to creatively communicate some of the benefits of taking a NYC Taxi through out-of-home advertising and remind customers of their deep connection to the heart of the city.

School of Visual Arts, NYC: SVA is a college of art and design known for its unparalleled faculty and innovative curriculum.

Course: Advertising Art Direction portfolio course

Instructors: Neil Raphan: Creative Director and Rich Pels: Creative Director