Hello, I’m Christina.

I'm a creative and visual content leader based in NYC and passionate about helping brands connect with their audiences through innovative strategy and compelling creative direction. Outside of work, I'm a dedicated dog mom, music enthusiast, cinephile, and taco enthusiast.

I lead a team of visual and content creatives at Adobe, producing work that inspires, empowers, and drives engagement. Throughout my career, I've had the privilege of shaping impactful narratives and creating visuals for Google, National Geographic, Disney, Yahoo!, Getty Images, and Corbis.

Find me elsewhere on Instagram.

Specialties:

  • Creative direction: Expertise in brand storytelling and photo, video, and visual design direction

  • Brand & content strategy: Skilled in brand strategy, integrated marketing, and content development

  • Content production: Leading creative, design, photo, and video production from concept to execution

  • Generative AI content evelopment: Creating visual datasets to improve GenAI outputs, minimizing harm and bias

  • Content policy: Strategizing content policies for ethical and inclusive content collections and creative genAI model outputs

  • Cross-functional team, stakeholder, & vendor leadership: Leading internal teams and managing external partners and agencies

  • Program management: Managing complex creative programs with cross-functional teams

  • Visual storytelling & services: Specializing in storytelling, art buying, commissioning, and curation

  • Talent & location sourcing: Expertise in casting, talent sourcing, and location planning

  • Media licensing & asset management: Managing art buying, licensing, and digital assets

  • Community building: Building brand communities to boost engagement and loyalty

  • Artist education: Creating educational strategies for creatives