House of Fluff
creative direction | art direction
House of Fluff is a NYC fashion brand that makes cruelty-free sustainable outerwear. Much of the world's faux fur is created with toxic chemicals, but House of Fluff uses natural dyes in fun colors that not only make the coats eco-friendly but stylish and soft to the touch.
School of Visual Arts, NYC: SVA is a college of art and design known for its unparalleled faculty and innovative curriculum.
Course: Advertising Art Direction portfolio course
Instructors: Neil Raphan: Creative Director and Rich Pels: Creative Director