Yahoo! Weather App
visual direction | creative management
As photo lead on the Yahoo! Weather product team, I collaborated with product managers, developers, engineers, localization managers, and marketers to make an award-winning app and Yahoo's flagship product. I established image quality guidelines, led global photo curation processes, trained search and photo editor teams, and streamlined visual workflows of the award-winning app from inception through Android and iOS launches.
Results: Launched in 154 countries and 34 languages on the first release day. Yahoo’s highest-rated (4.98 stars) and 2nd most downloaded app. Recognized with the 2013 Apple Design Award from Apple