Google Santa Tracker

visual strategy | creative direction | visual curation management

Thanks to Google's Santa Tracker, you can follow Santa’s whereabouts as he travels the globe and play whimsical games and fun activities. The live map tracks the magic, showing Santa’s location, moment to moment, along with photos of seasonal scenes from thousands of Google Local Guides around the world. As the visual lead, I ensured that over four thousand quality photos from Google Maps' global creative community were sourced and featured in product and social channels and sensitive to regional needs. By the time Santa returned home, the product had brought joy to millions.